Phygital - Printing Company (AR) Project

The high-quality industrial printer company we worked with several times, asked us to help create two 'virtual' showrooms for their new printer range. In this 'virtual' showroom, users could click to view the printers in real-scale AR.

I was tasked with replicating the printers into WebAR ready models, as well as texturing a vehicle model (showing the printers wrap graphics capabilities).

Retopologising the 3D CAD models in C4D (of not one but two printers) was a really difficult challenge and a huge learning curve. The CAD files were almost 2GB each and had to be almost completely remodelled; to get the size down to just 15MB! The reason for this is, WebAR has many size limitations due to both needing to quickly load on the web, as well as work on many different user devices.

After modelling and UV unwrapping the first printer, the second model was much quicker due to many of the same components and parts being the same in the printer series. I learnt quite a bit about managing parts and what is visually fundamental in the final model. Luckily the interior of the printer wasn't needed which helped save a lot of bytes!

Finally, I used Substance 3D Painter to texture everything and export the maps and models as GLB's (for android) and USZD's (for IOS).

You can check out the final models in the virtual showrooms here:

https://roland-dg-printers-dev.azurewebsites.net/v3/vg3

https://roland-dg-printers-dev.azurewebsites.net/v3/sg3

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